Back in May, I penned a piece on the demise of Boom Boom Burgers, the innovative yet ill-fated burger joint that lasted six months in Shockoe Bottom, and how the owner's reasons for the failure didn't hold up to scrutiny.
During a recent visit to Atlanta, I was delighted to stumble across Yeah! Burger and was immediately struck by the ways YB was superior to Boom Boom despite having a similar intent (local, organic, high-quality burgers).
1. Location, location and yes, location. YB is located on a highly visible, heavily trafficked (pedestrian and vehicle) corner in Virginia Highlands. The seating is plentiful and includes an enclosable patio (see and be seen). It is not hidden on a side street.
2. Menu. Simple and complete. Pick your patty (all natural, grass fed, organic, including a vegetarian option), choose your bun (including a gluten-free option), add toppings and fill it out with sides (including multiple varieties of fries, onion rings and other great stuff). Plus, YB has a kick-ass selection of beer, wine and spirits. Finish with ice cream. Check it out here.
3.Value. The portions are generous and despite the fact YB isn't cheap (a meal is going to cost $10-$12 minimum), the great food plus great atmosphere makes it seem worth the money. And YB accepts all normal forms of payment including (gasp) cash.
So, Boom Boom take note. There is a better way.